The online retailer cum streaming company is now one of four major contenders for UK sports rights, joining Sky, BT Sport/Eurosport UK and now Viaplay. 2 days ago &0183 &32 Amazons stock closed at its highest levels of the year Wednesday, at 144.85 per share though its still below its all-time high of 186. In keeping with its history of innovation, the US Open made a splash in the digital world today, when the USTA announced an exclusive rights deal with Amazon Prime Video. However, it’s not a done deal: The Telegraph reports that Apple TV could also bid for the rights, which would see yet another broadcaster muscling on the sports pay TV sector.Īmazon wants to focus its resources on football, having secured a selection of Premier League and Champions League rights for the UK. Get weekly deals delivered to your inbox or visit the weekly in-store deals page, and earn 5 back at Amazon Fresh when you use your Prime Visa Card with an eligible Prime membership. Sky Sports already offers a dedicated tennis channel in Austria, Germany and Italy. Find consistently low prices on your favorite brands. The acquisition of ATP/WTA rights would give the broadcaster sufficient tennis coverage to justify its own sports channel, just like cricket and golf. Its current deal to screen ATP/WTA coverage runs out at the end of 2023.Īs a result, Sky is reportedly eager to increase its tennis coverage. All matches will be shown on Amazon Prime. UK tennis fans will be able to watch live coverage of tonight’s US Open tennis final on Channel 4 after the broadcaster secured a last-minute deal to share the broadcast with Amazon Prime Video. After losing the rights to the US Open to Sky from next year, The Times reports that Amazon won’t bid for future rights. Viewers in the US, UK, Canada, India and Australia can watch the proceedings live on the following channels and sites. Sky could launch Sky Sports Tennis in the UK and Ireland from 2024 if it is successful in its bid to acquire ATP/WTA tennis broadcast rights, following Amazon’s decision to drop coverage.Īmazon made its live sports streaming debut in the UK with tennis coverage in 2018, acquiring the rights to the US Open and ATP/WTA Tours.
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